Pre-built workflows, made in tools like n8n or Make, that a business installs instead of building from scratch. You build the workflow once and sell it many times, which turns automation skill into a product instead of a service.

Gumroad costs nothing upfront and takes 10% per sale, and templates priced $30 to $49 convert best there. Lemon Squeezy takes 5% plus 50 cents and handles sales tax for you. The n8n and Make template galleries matter too, because buyers already search there.

A service means custom work for each client, billed monthly. Templates generalize the automations businesses request most and package them with docs, so the same work sells repeatedly without you on a call. Many people run both, using free simple templates as lead magnets for the paid complex ones.

Buyers pay for trust and setup, not the workflow file. A two-minute Loom walkthrough showing the template working sells it better than any description, and a setup guide the buyer can follow without emailing you is most of the value. The documentation is the product.