Notion is powerful and blank, which is the problem you sell into. You build a finished system for one kind of person.
~22.2K people search this every month ↓ cooling off · US, measured
These creators publicly reported meaningful template sales, usually supported by their own Gumroad or sales dashboards. They entered with large audiences or built distribution in public, so the results are outliers.
Thomas Frank reported approximately $120,000 a month in template sales from Ultimate Brain and Creator's Companion. The case study includes launch and sales-dashboard screenshots.
Starter Story · Dec 2023 ↗Jason Chin built Easlo by sharing free templates and building an audience before selling premium products. Indie Hackers reported the business at approximately $20,000 a month.
Indie Hackers · Sep 2024 ↗Notion creator Pascio says a catalog of more than 50 templates generated over $180,000 in revenue. This is a first-party marketing claim and has not been independently audited.
Pascio · Undated ↗Build the templatethe product is a duplicate-able Notion page
Storefrontwhere people pay and get the duplicate link
Get discoveredtemplates sell on screenshots, so go where images travel
They pay for systems, not blank pages: a template built for one specific audience, like freelancers tracking clients or students planning a semester. Generic planners get lost in the crowd. The narrower the audience, the easier it is for the right buyer to know it's for them.
The product is a duplicate-able Notion link. Gumroad has no monthly fee and takes 10%, so you keep 90% from day one, which is why it's the default for new sellers. Etsy brings its own search traffic but stacks transaction, listing, and payment fees of roughly 6.5% and up.
Nothing. Notion's free personal plan is enough to build and share every template you sell, and Canva's free tier covers the listing images that make it look worth paying for.
Templates sell on screenshots, so go where images travel. Pinterest pins keep sending clicks for months after you post them, and build-in-public threads on X are how most of the known template creators grew.
Run this hustle? Get featured, or tell us what we got wrong.
Income and demand tiers reflect what we found in public reports and search data, verified to the level shown. Nothing here is a guarantee of earnings.
Notion 
Canva 
Gumroad 
Etsy 
Pinterest 
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