Sell products

AI online courses

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Teach one thing you can already do to someone a step behind you. AI shortens the building, but the course still has to work for the student who bought it.

Income
$$$
Skill
Intermediate
Cost
Low
Demand
Low

~390 people search this every month ↓ cooling off · US, measured

The short playbook

  1. Teach one specific outcome, like "build your first Shopify store in a weekend". Broad courses are the ones that do not sell.
  2. Sell it before you build all of it. Pre-selling the outline tells you whether anyone wants it while it is still cheap to change.
  3. Record with Descript, where cutting the video works like editing a document, and build slides and worksheets in Canva.
  4. Launch on Gumroad, which costs nothing up front. Teachable is the better platform but now charges before you have sold anything.

Tool stack

Recording and editingthe lessons themselves

Free plan · from $16/mo

Edit video by editing the transcript, and remove filler words in one pass.

Free plan · Standard $9.99/mo · Pro from $19.99/mo

Free and enough for talking-head lessons with captions.

Slides and workbooksthe part students actually keep

Free plan · Pro $15/mo

Slides and printable worksheets from one consistent template set.

Free tier · Plus ~$10/mo

Turns a lesson outline into slides quickly when you are building a lot of them.

Where it sellshosting, checkout and student access

Free · 10% + 50¢ per sale

Nothing up front, which is why most first courses launch here.

From $29/mo (annual) · 7.5% fee on Starter

A real course platform with progress tracking. It dropped its free plan, so it costs money before you sell anything.

Common questions

Do you have to be an expert?

You have to be genuinely ahead of the person buying, which is a lower bar than expert and a real one. Teaching the step you just finished is often better than teaching from ten years of experience, because you still remember what was confusing.

Should you build it before selling it?

No. Sell the outline first, to a small group if necessary. Finding out nobody wants it is far cheaper before you have recorded twenty lessons, and early buyers tell you which parts to build properly.

Which platform?

Gumroad costs nothing up front and takes a cut per sale, which is why most first courses launch there. Teachable is the better teaching platform, with progress tracking and proper student management, but it dropped its free plan and now charges monthly before you have sold anything.

Why do people not finish courses?

Usually because a specific lesson is too hard or too long, and completion collapses at that point. Platform analytics will show you where people stop. Rebuilding that one lesson does more for refunds and word of mouth than any change to the sales page.

Run this hustle? Get featured, or tell us what we got wrong.

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Income and demand tiers reflect what we found in public reports and search data, verified to the level shown. Nothing here is a guarantee of earnings.